Head of Influencer Marketing & Cooperations

Berlin

Lead influencer marketing for one of Europe’s most trusted wellness brands.

I’m hiring a Head of Influencer Marketing & Cooperations for a profitable, well-funded DTC company in the wellness space — a brand built on quality, evidence, and customer trust, with tens of thousands of five-star reviews and a loyal international following.

This is a unique chance to take full ownership of influencer marketing in a business where the channel already commands real investment, leadership buy-in, and cross-functional importance.

? Why this role stands out:

• Purpose-driven product. You’ll be marketing something that genuinely improves people’s health and wellbeing.
• Significant budget & scale. You’ll step into a high six-figure monthly influencer budget — with the autonomy to shape strategy, bring in tooling, and scale performance.
• Trust & freedom. Backed by leadership, you’ll have the green light to grow the team, build systems, and influence international markets.
• Creative + commercial. Blend performance-led strategy with authentic storytelling and ambassador relationships that align with brand values.

? What you’ll be doing:

• Owning influencer and creator strategy across TikTok, Instagram, YouTube, and new channels.
• Building systems to engage micro-influencers and long-tail creators at scale.
• Setting up tools, data pipelines, and attribution frameworks to track and improve results.
• Leading and developing a high-performing team with a balance of clarity and creative space.
• Working cross-functionally with growth, eCom, product, and leadership to embed influencer at the core of acquisition strategy.
• Always testing, iterating, and levelling up the role influencer plays in the business.

? You might be a fit if:

• You’ve scaled influencer programmes at a consumer brand, ideally DTC and/or wellness-related.
• You’re both relationship-led and performance-minded — just as happy briefing creators as you are reviewing campaign data.
• You’ve led or mentored teams and know how to create strong systems without stifling creativity.
• You care about helping people live better — and want to work with a product you believe in.
• You’re fluent in English and based in (or open to relocating to) Berlin.

? Why now?

The brand is profitable, the product is proven, and influencer is a strategic focus — but there’s still huge untapped potential. This is your chance to build something impactful, own a channel with room to grow, and shape the next chapter of an international wellness success story.