(Senior) Growth Marketing Manager – Germany

Location: Berlin

Start Date: Ideally by June 2025

Seniority: Experienced Mid-Level / Senior

Salary: €60,000–€70,000 per year (depending on experience)

About the Company

The company is a fast-growing, tech-driven startup reimagining how buildings are designed, developed, and delivered. With a unique approach that combines advanced robotics, AI, and sustainable practices, they’re redefining what’s possible in construction — making it faster, more cost-effective, and significantly greener.

Far from a traditional construction firm, the company thrives on innovation, non-linear thinking, and challenging the status quo of the built environment. Guided by a global team and empowered local market units, they are now preparing to launch in Germany.

Role Overview

The company is looking for a hands-on, commercially minded Growth Marketing Manager with strong ABM and content activation experience to join their Berlin-based team. This role is ideal for a marketer who knows how to turn content into conversations, leads, and pipeline.

To succeed in this role, the candidate must be a native German speaker with excellent English skills, able to navigate local market nuances while collaborating with global teams.

The Growth Marketing Manager will work closely with the Director of Sales & Marketing Germany to identify and target high-value developer and architect accounts, structure campaigns, and drive measurable growth. This is a high-impact position that blends strategic thinking with day-to-day execution.

You will also collaborate with the global marketing team to localize messaging, assets, and campaigns — ensuring maximum relevance and impact in the DACH region.

Key Responsibilities

• Plan and execute Account-Based Marketing (ABM) campaigns targeting high-potential developer and architect accounts
• Develop and optimize multi-channel growth campaigns (e.g., email/CRM, LinkedIn, paid ads, website, SEO) with a clear focus on pipeline generation and ROI
• Localize and adapt content from the global team — including articles, videos, case studies, and social media posts — to suit regional audiences
• Track and analyze campaign performance (e.g., account engagement, lead quality, conversion metrics) and continuously iterate for improvement
• Work closely with Sales to align marketing efforts with account strategies and outreach cycles
• Support the German market launch in July 2025, coordinating efforts across PR, Sales, and global teams
• Contribute to local event marketing, industry association outreach (e.g., GdW, BfW), and pre/post event follow-up campaigns

What They’re Looking For

• 4–6 years of experience in B2B marketing, ideally in growth, ABM, or performance marketing roles
• Proven ability to operate in sales-driven environments with a deep understanding of marketing funnels
• Native-level German and excellent English — both written and spoken
• Strong copywriting and localization skills for B2B audiences
• Familiarity with tools such as HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.
• Bonus: experience in construction, architecture, proptech, or real estate development
• Data-informed, proactive, and comfortable testing, learning, and optimizing
• A self-starter who thrives in dynamic, fast-paced, startup environments

What the Company Offers

• Competitive salary and benefits
• Flexible hybrid working setup with a home base in Berlin
• The opportunity to shape the future of construction and urban development
• Collaboration with world-class talent in AI, robotics, architecture, and design
• A key role in driving go-to-market efforts in a high-growth company from day one