Marketing Executive

Industry: Designer toys and collectible pieces

Location: POP MART Berlin office

Job type: Full time Permanent

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network Germany and also into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

• Gain valuable professional experience covering the entire retail life cycle
• Have the opportunity to work with people from different countries and cultures in a collaborative environment
• Receive structured customer service, retail operations, and product training
• Be proactively involved in the company’s growth

Benefits

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events

The Role and Candidate

We are seeking a passionate and creative Marketing Executive, based in Berlin, to help drive brand visibility and local engagement in the German market. This role plays a key part in bringing POP MART’s brand to life through digital campaigns, content creation, KOL/influencer partnerships, and on-the-ground activations. Reporting to the Europe Regional Marketing Team and working closely with teams in Berlin and HQ in Beijing, you’ll contribute to locally relevant marketing execution that aligns with our global vision.

Responsibilities

• Assist in the planning, execution, and reporting of marketing events, including product launches, store openings, and customer engagement campaigns
• Support the identification, development, and management of strategic partnerships with influencers, media outlets, and relevant brands within the pop culture and collectibles sector
• Contribute to the creation and implementation of integrated ATL and BTL marketing campaigns, ensuring cohesive messaging across direct marketing, sales promotions, print, and billboard advertising
• Assist in the development and execution of digital marketing strategies, with a focus on optimising social media campaigns across platforms like Instagram, TikTok, and Facebook
• Monitor digital marketing performance, analyse metrics, and adjust strategies to maximize engagement, brand reach, and ROI
• Collaborate closely with retail operations, merchandising, and business development teams to ensure synergy in marketing efforts
• Conduct market research to analyse trends, consumer insights, and competitive landscape, providing input for strategic marketing decisions
• Maintain effective communication with POP MART's headquarters to ensure that local marketing efforts align with global strategies

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in marketing, preferably within the retail or consumer goods sector
• Solid understanding of digital marketing channels and current trends
• Fluent in German and English with excellent verbal and written communication skills.
• Strong organisational and project management skills
• Demonstrated interest in pop culture, collectibles, or designer toys

Desirable but Not Essential

• Familiarity with e-commerce platforms and SEO optimisation
• Previous experience in a marketing or creative agency environment
• Interest in or understanding of the designer toy market and its associated culture

Your Application

If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to eu.hr@popmart.com.